%0期刊文章%@ 2369- 2960% I JMIR出版物%V 3%卡塔尔世界杯8强波胆分析 N 3% P e52% T销售点烟草广告和展示禁令:美国马里兰州巴尔的摩市麦克尔德里街2213号布隆伯格公共卫生学院4楼，1 4109553435，卫生、行为和社会学系，全球烟草控制研究所，1 4109553435rdkennedy@jhu.edu %K烟草%K营销%K公共卫生%K公共政策%K评估%K俄罗斯%D 2017年%7 15.08.2017年%9原始论文%J JMIR公共卫生监测%G英文%X背景:烟草行业利用销售点广告、促销和产品展示来增加现有用户对其产品的消费，吸引新消费者，并鼓励以前的客户恢复烟草使用。作为全面控烟努力的一部分，俄罗斯——世界上烟草使用率最高的国家之一——立法禁止烟草POS机广告，自2013年11月15日起生效，并禁止在售货亭展示烟草和销售香烟，自2014年6月1日起生效。目的:本研究的目的是通过评估俄罗斯各地POS机广告、促销、产品展示和销售状况，评估国家法律的实施情况。方法:进行了两波观察，以衡量POS限制的遵守情况:第一波观察发生在2014年4月至5月广告禁令生效后，第二次观察发生在2014年8月至9月，在售货亭展示禁令和禁止烟草销售生效后。观察由当地训练有素的工作人员进行，他们前往俄罗斯不同地区的5个人口稠密的城市(莫斯科、圣彼得堡、喀山、叶卡捷琳堡和新西伯利亚)。员工遵循已发布的POS评估协议，并使用手机收集数据。在数量大致相同的连锁超市、便利店和售货亭进行了观察。观察项目包括POS机的广告、产品展示和售货亭的香烟销售。 Results: Observations were made in 780 venues in wave 1 and in 779 revisited venues in wave 2. In wave 1, approximately a third of supermarkets and convenience stores (34.2%, 184/538) were advertising cigarettes using light boxes, and over half of observed venues (54.3%, 292/538) had signage such as banners or shelf liners that used colors or images related to cigarette brands. Product displays were common in wave 1. In wave 2, compliance with advertising restrictions was very good: there were virtually no light boxes (1.0%, 5/489); banners or shelf liners were observed in 30.5% (149/489) of supermarkets/convenience stores; approximately 7.4% (36/489) of venues were still displaying products in a powerwall. In wave 2, 41.3% (100/242) of kiosks continued to sell tobacco. Conclusions: Russia’s compliance with POS bans was excellent. Remaining compliance issues are largely with the use of cigarette brand colors or images used in banners or shelf liners; this type of infraction is more difficult to enforce as inspectors need to be deeply familiar with tobacco industry products and marketing practices. A sizable proportion of kiosks continue to sell tobacco post restrictions. %M 28811269 %R 10.2196/publichealth.6069 %U http://publichealth.www.mybigtv.com/2017/3/e52/ %U https://doi.org/10.2196/publichealth.6069 %U http://www.ncbi.nlm.nih.gov/pubmed/28811269