@Article{信息:doi 10.2196 / / jmir。5595，作者=“Dunlop, Sally and Freeman, Becky and Perez, Donna”，标题=“基于互联网的烟草广告和品牌暴露:来自2010-2013年澳大利亚青年人口调查的结果”，期刊=“J Med Internet Res”，年=“2016”，月=“Jun”，日=“23”，卷=“18”，数=“6”，页=“e104”，关键词=“青年;烟草;社交媒体;背景:自从立法禁止在传统媒体上做烟草广告以来，在线交流平台和社交媒体已经成为烟草行业向澳大利亚人推销其产品的少数渠道之一。目前对年轻人接触这些新媒体宣传的情况知之甚少。目的:测量澳大利亚年轻人对基于互联网的烟草广告和品牌的接触程度，确定遇到的常见品牌形式，并研究接触与吸烟易感性之间的关系。方法:烟草推广影响研究是对澳大利亚两个州的年轻人(12-24岁)进行的重复横断面电话调查，从2010年到2013年每年进行一次(总n=8820)。该调查包括有关过去一个月接触基于互联网的烟草广告和烟草公司品牌的问题。研究人员探讨了接触水平的变化、接触青少年的特征以及接触与吸烟易感性之间的关系。 Results: Past-month exposure to Internet-based tobacco advertising and branding among young people increased over the years of the survey (advertising: 21{\%} in 2010 to 29{\%} in 2013; branding: 20{\%} in 2010 to 26{\%} in 2013). The participants who were younger, female, from lower socioeconomic status, and never-smokers were more likely to report exposure. Facebook was the most commonly cited platform for encountering tobacco branding in 2013 (22{\%} of all branding). Compared with young people interviewed in 2013, participants in 2010 were significantly less likely to report exposure to tobacco branding on social media (odds ratio [OR] 0.26, 95{\%} CI 0.20-0.33, P<.001) or 2011 (OR 0.46, 95{\%} CI 0.37-0.57, P<.001). Among never-smokers aged 12-17 years, exposure to online advertising and branding (OR 1.32, 95{\%} CI 1.11-1.57, P=.002) or branding alone (OR 1.39, 95{\%} CI 1.10-1.77, P=.007) were significant predictors of smoking susceptibility. Conclusions: Ensuring tobacco advertising bans are inclusive of Internet-based media is essential. Given the global nature of Internet-based content, cooperation among signatory nations to the World Health Organization Framework Convention Alliance on Tobacco Control will be necessary. ", issn="1438-8871", doi="10.2196/jmir.5595", url="//www.mybigtv.com/2016/6/e104/", url="https://doi.org/10.2196/jmir.5595", url="http://www.ncbi.nlm.nih.gov/pubmed/27338761" }