社会影响对使用医师评价网站意向的影响:卡塔尔世界杯8强波胆分析使用混合方法的有调节中介分析% a Guetz,Bernhard % a Bidmon,Sonja %+ alpenen - adria - universitastrasse 65-67, Klagenfurt am wererthersee, 9020，奥地利，43 6508611182,beguetz@edu.aau.at %K社会影响%K电子健康知识%K患者满意度%K医生评价网站%D 2022 %7 14.11.2022 %9原始论文%J J Med Internet Res %G English %X医生评级网站(prw)在健康和数字化之间的交叉领域变得越来越重要。社会影响在许多生活领域的人类行为中起着至关重要的作用，社会媒体影响者(SMIs)等高调有影响力的个人的增加可以证明这一点。特别是在特定的健康环境中，家人和朋友的意见对与健康有关的决定有重大影响。然而，到目前为止，关于社会影响作为使用PRWs的行为意向的前因的作用的讨论很少。目的:以社会心理学、技术接受理论和经济学理论为基础，探讨社会影响对prw使用行为意愿的影响。方法:我们采用混合方法进行了2项研究，包括来自奥地利人口的712名参与者。采用SPSS 27 (IBM Corp .)中的PROCESS宏4.0，通过线性回归、中介和有调节的中介分析，探讨社会影响对PRWs使用行为意愿的影响。结果:两项研究结果相似。 In study 1, an experiment, no direct effect of social influence on the behavioral intention to use PRWs could be detected. However, an indirect effect of social influence on the behavioral intention to use PRWs via credibility (b=0.572; P=.005) and performance expectancy (b=0.340; P<.001) could be confirmed. The results of study 2, a cross-sectional study, demonstrate that social influence seems to have a direct impact on the behavioral intention to use PRWs (b=0.410; P<.001). However, when calculating the proposed mediation model, it becomes clear that this impact may partly be explained through the 2 mediator variables—credibility (b=0.208; P<.001) and performance expectancy (b=0.312; P<.001). In contrast to the observed direct and indirect effect, neither demographic nor psychographic variables have a significant moderating impact on the influencing chain in study 2. Conclusions: This study provides an indication that social influence has at least an indirect impact on the behavioral intention to use PRWs. It was observed that this impact is exerted through credibility and performance expectancy. According to the findings of both studies, social influence has the potential to boost the use of PRWs. As a result, these web-based networks might be a promising future interface between health care and digitalization, allowing health care practitioners to gain a beneficial external impact while also learning from feedback. Social influence nowadays is not just limited to friends and family but can also be exerted by SMIs in the domain of PRW use. Thus, from a marketing perspective, PRW providers could think of collaborating with SMIs, and our results could contribute to stimulating discussion in this vein. %M 36374547 %R 10.2196/37505 %U //www.mybigtv.com/2022/11/e37505 %U https://doi.org/10.2196/37505 %U http://www.ncbi.nlm.nih.gov/pubmed/36374547