网络招聘面临的挑战:网络招聘面临的挑战一个令人失望的案例研究%A Koo,Malcolm %A Skinner,Harvey %+多伦多大学医学院公共卫生科学系，McMurrich Building, Toronto, ON M5S 1A8, Canada， +1 416 978 6206, m.koo@utoronto.ca %K互联网%K数据收集%K万维网%K研究对象%D 2005 %7 19.3.2005 %9原始论文%J J Med Internet Res %G English %X互联网为创新研究提供了巨大的机会，但很少有关于利用互联网招募研究参与者的出版物存在。本文总结了两项研究的经验，在这两项研究中，我们试图在互联网上招募青少年进行问卷研究，以评估戒烟网站。目的:评价网络戒烟网站招募青少年的评价策略。方法:在研究1(定义社区招募)中，我们向青年健康网站CyberIsle的注册会员发送邀请电子邮件。共有3801个电子邮件地址被随机分为两组。在第一组中，电子邮件显示，如果前30名受访者访问Smoking Zine网站并回答一项简短的调查，他们将收到一张20加元的电子礼券，可以在网上书店使用。对于第二组，电子邮件还表明，如果受访者推荐他们的朋友参加这项研究，他们将获得额外的10加元礼券。提醒邮件是在最初的邀请邮件发出10天后发送的。 In Study 2 (Open Recruitment), we posted invitation messages on Web discussion boards, Usenet forums, and one specialized recruitment website, and attempted a snowball recruiting strategy. When potential participants arrived at the study site, they were automatically randomized into either the higher incentives group (Can $15 electronic gift certificate) or lower incentive group (Can $5 gift certificate). Results: In Study 1 (defined community recruitment), 2109 emails were successfully delivered. Only 5 subjects (0.24%), including 1 referred by a friend, passed the recruitment process and completed the questionnaire; a further 6 individuals visited the information page of the study but did not complete the study. In Study 2 (open recruitment), the number of users seeing the advertisement is unknown. A total of 35 users arrived at the website, of whom 14 participants were recruited (8 from the Can $15 gift certificate group and 6 from the Can $5 gift certificate group). Another 5 were recruited from the general Internet community (3 from discussion boards and 2 from the Research Volunteers website). The remaining 9 participants were recruited through friend referrals with the snowball strategy. Conclusions: Overall, the recruitment rate was disappointingly low. In our case, recruitment using Internet technologies including email, electronic discussion boards, Usenet forums, and websites did not prove to be an effective approach for soliciting young subjects to participate in our research. Possible reasons are discussed, including the participants' perspective. A major challenge is to differentiate trustable and legitimate messages from spam and fraudulent misinformation on the Internet. From the researchers' perspective, approaches are needed to engage larger samples, to verify participants' attributes, and to evaluate and adjust for potential biases associated with Internet recruitment. %M 15829478 %R 10.2196/jmir.7.1.e6 %U //www.mybigtv.com/2005/1/e6/ %U https://doi.org/10.2196/jmir.7.1.e6 %U http://www.ncbi.nlm.nih.gov/pubmed/15829478