TY - JOUR AU - Prescott, Tonya L AU - Phillips II, Gregory AU - DuBois, L. Zachary AU - Bull, Sheana S AU - Mustanski, Brian AU - Ybarra, Michele L PY - 2016 DA - 2016/08/04 TI -接触青少年同性恋，双性恋和酷儿男性在线:全国招聘策略的发展和细化乔- J地中海互联网Res SP - e200六世- 18 - 8 KW——Facebook KW - mHealth KW -招聘方法KW -干预发展KW - HIV千瓦青少年KW - AGBM KW -性少数AB -背景:使用社交网站招聘研究参与者越来越多地记录在文献中,但很少有研究利用这些网站达到这些未满18岁。目的:讨论招募协议的发展和完善，以达到和吸引青少年同性恋，双性恋，和其他与男性发生性行为的青少年男性(AGBM)。招募参与者参与与Guy2Guy有关的开发和评估活动，这是一个基于短信的人类免疫缺陷病毒感染预防方案。方法:入选标准为14 ~ 18岁;顺性的:顺性男性的;自我认同为同性恋、双性恋和/或酷儿;精通英语，拥有一部手机，加入了无限制短信服务，打算在未来6个月内保留当前的电话号码，并且至少在过去6个月内使用过短信。本文讨论了4项研究活动:在线焦点小组、内容咨询团队、beta测试和随机对照试验(RCT)，以及招聘经验和改进基于互联网的招聘策略的后续步骤。招聘主要依靠Facebook广告。 To a lesser extent, Google AdWords and promotion through partner organizations working with AGBM youth were also utilized. Results: Facebook advertising strategies were regularly adjusted based on preidentified recruitment targets for race, ethnicity, urban-rural residence, and sexual experience. The result was a diverse sample of participants, of whom 30% belonged to a racial minority and 20% were Hispanic. Facebook advertising was the most cost-effective method, and it was also able to reach diverse recruitment goals: recruitment for the first focus group cost an average of US $2.50 per enrolled participant, and it took 9 days to enroll 40 participants; the second focus group cost an average of US $6.96 per enrolled participant, and it took 11 days to enroll 40 participants. Recruitment for the first content advisory team cost an average of US $32.52 per enrolled participant; the second cost US $29.52 per participant. Both recruitment drives required 10 days to enroll 24 participants. For the beta test, recruitment cost an average of US $17.19 per enrolled participant, and it took 16 days to complete enrollment of 20 participants. For the RCT, recruitment cost an average of US $12.54 per enrolled participant, and it took 148 days to enroll 302 participants. Google AdWords campaigns did not result in any enrolled participants of whom the research staff members were aware. Conclusions: Internet-based strategies can be a cost-efficient means to recruit and retain hard-to-reach populations from across the country. With real-time monitoring of participant demographic characteristics, diverse samples can be achieved. Although Facebook advertising was particularly successful in this study, alternative social media strategies can be explored in future research as these media are ever-changing. SN - 1438-8871 UR - //www.mybigtv.com/2016/8/e200/ UR - https://doi.org/10.2196/jmir.5602 UR - http://www.ncbi.nlm.nih.gov/pubmed/27492781 DO - 10.2196/jmir.5602 ID - info:doi/10.2196/jmir.5602 ER -