TY - JOUR AU - Elliott, Sarah A AU - Dyson, Michele P AU - Wilkes, Gilbert V AU - Zimmermann, Gabrielle L AU - Chambers, Christine T AU - Wittmeier, Kristy DM AU - Russell, Dianne J AU - Scott, Shannon D AU - Thomson, Denise AU - Hartling, Lisa PY - 2020 DA - 2020/7/23 TI -卫生研究人员使用社交媒体进行知识翻译的考虑:背景:尽管有大量文献描述了社交媒体在健康研究中的使用，但在建立、实施和评估有效的社交媒体知识翻译(KT)和交流策略的最佳实践方面存在差距。目的:本研究旨在研究在健康研究中使用社交媒体的成功、挑战和经验教训，并为指导其他研究人员提供实际考虑。方法:艾伯塔省面向患者的研究支持单位战略的知识翻译平台组成了一个国家工作组，包括平台工作人员、学者和具有使用社交媒体进行健康研究经验的家长代表。我们收集并分析了4个案例研究，这些案例使用了各种社交媒体平台和评估方法。案例研究涵盖了从参与者招募和数据收集到传播、参与和评估的一系列举措。总结了每个案例研究的方法和发现，以及遇到的障碍和促进因素。通过反复讨论，我们集中讨论了计划为KT使用社会媒体的卫生研究人员的建议和考虑事项。结果:我们为制定社交媒体KT战略时应考虑的因素提供了建议:(1)设定明确的目标，并确定与项目目标和宗旨相一致的理论、框架或模型;(2)了解目标受众(使用社交网络映射来了解可用的平台和社会影响力); (3) choose a platform or platforms that meet the needs of the intended audience and align well with the research team’s capabilities (can you tap into an existing network, and what mode of communication does it support?); (4) tailor messages to meet user needs and platform requirements (eg, plain language and word restrictions); (5) consider timing, frequency, and duration of messaging as well as the nature of interactions (ie, social filtering and negotiated awareness); (6) ensure adequate resources and personnel are available (eg, content creators, project coordinators, communications experts, and audience stakeholder or patient advocate); (7) develop an evaluation plan a priori driven by goals and types of data available (ie, quantitative and qualitative); and (8) consider ethical approvals needed (driven by evaluation and type of data collection). Conclusions: In the absence of a comprehensive framework to guide health researchers using social media for KT, we provide several key considerations. Future research will help validate the proposed components and create a body of evidence around best practices for using and evaluating social media as part of a KT strategy SN - 1438-8871 UR - //www.mybigtv.com/2020/7/e15121/ UR - https://doi.org/10.2196/15121 UR - http://www.ncbi.nlm.nih.gov/pubmed/32706653 DO - 10.2196/15121 ID - info:doi/10.2196/15121 ER -