TY - JOUR AU - Masngut, Nasaai AU - Mohamad, Emma PY - 2021 DA - 2021/8/4 TI -关于COVID-19危机的公众舆论与马来西亚政府沟通策略的关系:社交媒体形象修复策略内容分析JO - J Med Internet Res SP - e28074 VL - 23 IS - 8kw - COVID-19 KW -危机KW -健康传播KW -形象修复KW -马来西亚政府KW -情绪KW -传播KW -内容分析KW -舆论KW -社交媒体KW -策略AB -背景:COVID-19卫生危机对世界各国政府提出了前所未有的挑战，要求它们在保持公众信任的同时有效地管理和沟通大流行。在突发卫生事件中，良好的领导形象对于确保公众对政府管理危机能力的信心至关重要。目的:本研究的目的是确定马来西亚政府在媒体上传播COVID-19时使用的形象修复策略类型，并分析公众对社交媒体上这些信息的反应。方法:采用内容分析法，对2家主流报纸《每日新闻报》和《星报》Facebook页面检索到的120条媒体声明和382条评论进行分析。这些媒体声明和评论是在马来西亚政府首次实施行动控制令之前和期间的6周内收集的。根据“形象修复理论”对媒体言论进行分析，对新冠疫情相关的政府传播策略进行分类。公众意见反应测量使用改进的基于词典的情绪分析，以分类积极，消极和中立的陈述。结果:马来西亚政府在两家报纸的沟通中采用了所有5种形象修复理论策略。 The strategy most utilized was reducing offensiveness (75/120, 62.5%), followed by corrective action (30/120, 25.0%), evading responsibilities (10/120, 8.3%), denial (4/120, 3.3%), and mortification (1/120, 0.8%). This study also found multiple substrategies in government media statements including denial, shifting blame, provocation, defeasibility, accident, good intention, bolstering, minimization, differentiation, transcendence, attacking accuser, resolve problem, prevent recurrence, admit wrongdoing, and apologize. This study also found that 64.7% of public opinion was positive in response to media statements made by the Malaysian government and also revealed a significant positive association (P=.04) between image repair strategies utilized by the Malaysian government and public opinion. Conclusions: Communication in the media may assist the government in fostering positive support from the public. Suitable image repair strategies could garner positive public responses and help build trust in times of crisis. SN - 1438-8871 UR - //www.mybigtv.com/2021/8/e28074 UR - https://doi.org/10.2196/28074 UR - http://www.ncbi.nlm.nih.gov/pubmed/34156967 DO - 10.2196/28074 ID - info:doi/10.2196/28074 ER -