TY - JOUR AU - Vassey, Julia AU - Donaldson, Scott I AU - Dormanesh, Allison AU - Allem, Jon-Patrick PY - 2022 DA - 2022/11/16 TI -抖音小雪茄和小雪茄视频主题:内容分析乔- J地中海互联网Res SP - e42441六世- 24 - 11 KW -小雪茄烟KW -小雪茄KW -社会媒体千瓦TikTok KW -视频KW -雪茄KW -香烟KW -吸烟者KW -吸烟KW -烟草KW -内容分析KW -青年KW -年轻人KW -青少年KW -用户生成内容AB -背景:小雪茄和小雪茄(lcc)受青年欢迎的烟草产品(例如,青少年和年轻成年人)。社交媒体上出现了各种与lcc相关的宣传和用户生成的内容。然而，对社交媒体上与lcc相关的帖子的研究主要集中在主要基于文本或图像的平台上，如Twitter和Instagram。目的:本研究分析了在年轻人中流行的音频和视频平台TikTok上与lcc相关的内容。方法:从2019年1月至2021年5月，在TikTok上收集包含与lcc相关的标签#swishersweets或#backwoods的公开帖子(N=811)。元数据也被收集，包括每个视频的点赞、评论、分享和观看次数。采用归纳的方法，开发了一个由26个主题组成的代码本，以帮助总结TikTok视频和相应字幕中明显的潜在主题。对主题进行两两共现分析，以评估主题之间的联系。结果:在811篇帖子中，LCC存在主题(即可见的LCC)出现的次数最多(n=661, 81.5%)，其次是音乐(n=559, 68.9%)、青春(n=332, 40.9%)、幽默(n=263, 32.4%)、LCC使用(n=242, 29.8%)、口味(n=232, 28.6%)、品牌(n=182, 22.4%)、用品(n=137, 16.9%)、碾压(n=94, 11.6%)、价格(n=84, 10.4%)。 Product reviews had the highest engagement, with a median 44 (mean 2857, range 36,499) likes and median 491 (mean 15,711, range 193,590) views; followed by product comparisons, with a median 44 (mean 1920, range 36,500) likes and median 671 (mean 11,277, range 193,798) views. Promotions had the lowest engagement, with a median 4 (mean 8, range 34) likes and median 78 (mean 213, range 1131) views. The most prevalent themes co-occurring with LCC presence were (1) music (434/811, 53.5%), (2) youth (264/811, 32.6%), (3) humor (219/811, 27%), (4) flavors (214/811, 26.4%), and (5) LCC use (207/811, 25.5%). Conclusions: LCC-related marketing and user-generated content was present on TikTok, including videos showing youth discussing, displaying, or using LCCs. Such content may be in violation of TikTok’s community guidelines prohibiting the display, promotion, or posting of tobacco-related content on its platform, including the display of possession or consumption of tobacco by a minor. Further improvement in the enforcement of TikTok community guidelines and additional scrutiny from public health policy makers may be necessary for protecting youth from future exposure to tobacco-related posts. Observational and experimental studies are needed to understand the impact of exposure to LCC-related videos on attitudes and behaviors related to LCC use among youth. Finally, there may be a need for engaging antitobacco videos that appeal to youth on TikTok to counter the protobacco content on this platform. SN - 1438-8871 UR - //www.mybigtv.com/2022/11/e42441 UR - https://doi.org/10.2196/42441 UR - http://www.ncbi.nlm.nih.gov/pubmed/36383406 DO - 10.2196/42441 ID - info:doi/10.2196/42441 ER -